A Rating Built for HoReCa Buyers & Premium Distributors
With 250,000 tastings and 20 years of expertise, Alexandre Petit helps international quality buyers filter and identify the best wines and spirits among more than 500,000 new references released every year.
Apply for Your RatingImagine a top sommelier in New York or Tokyo. Their wine list is already full. Every week, distributors pitch them hundreds of excellent wines. Why should they drop a classic to test yours, especially if you charge a premium price?
In the real world, liquid quality alone won’t get you listed. When a bottle costs $50, $100, or more, the buyer needs to justify that price instantly to their boss and their wealthy guests. They don’t have time to “discover” your passion; they need immediate commercial reassurance.
A 90+ score from Alexandre Petit Rating gives them exactly that. It is the green light that proves your price tag is legitimate. It turns your wine from an “expensive risk” into a prestigious, easy-to-sell asset for international restaurants. If you want to protect your margins globally, a professional rating is no longer an option — it is your most powerful sales closer.
Cheap mass-wines and aggressive brokers flood restaurant buyers daily. Without a score, your $90 bottle looks identical to their $30 alternative on paper.
No proof, no premium. Without an independent rating, you are forced to discount your wine just to get a meeting. A high score defends your price tag for you.
Sommeliers risk their reputation on every bottle they recommend. A trusted rating eliminates that risk in 1 second, making your wine the safest choice to buy.
For premium distributors and HoReCa buyers, the problem is never a lack of options — it is the overwhelming flood of them. Every single day, a serious import company is bombarded with over 80 unsolicited pitches, while major trade fairs like Wine Paris pack up to 50,000 references into a single room. No human can meaningfully evaluate this volume.
In this saturated market, a professional rating is no longer a luxury vanity metric — it is a critical operational tool. Alexandre Petit Rating provides busy buyers with an immediate, trusted signal to cut through the commercial noise, instantly identify serious references, and fast-track the decision-making process.
“Faced with hundreds of options every month, I simply don’t have the time to taste everything blindly. Professional ratings and medals act as an immediate filter, allowing me to make a quick initial shortlist before I even consider making a purchase.”
— Head Sommelier, Premium Hospitality Group
“The market is completely oversaturated with new cuvées all claiming to be unique. Having a score from a trusted professional is a major catalyst — it provides the exact validation my team needs to actually slow down and seriously explore a new wine or spirit.”
— Independent Wine Merchant & Sommelier
“My inbox gets flooded with over 100 new offers every single day from producers looking for placement. To protect my time, I have a strict rule: I immediately archive pitches unless they come backed by external proof, such as a serious medal or a professional rating.”
— Beverage Buyer & Procurement Director, Fine Dining Restaurant GroupIf your wines have struggled to break through, it is not because you lack talent or seriousness. It is because the market is flooded with offers, and visibility is often granted to whoever shouts the loudest, not necessarily to whoever works the hardest.
In this environment, many buyers are not trained tasters. They are under pressure, short on time, balancing dozens of decisions every week. Faced with too many options and not enough trusted signals, they naturally fall back on what is easiest to justify — not always on what is truly best.
The System Makes It Hard to Be Seen, Not Your Work.
Even sending samples does not fully solve this. Boxes are opened late, tasted quickly, sometimes by the wrong people, and then forgotten. No order comes, and yet again you are left with the feeling that your wine was not even given a fair chance.
This is not your fault.
The system simply does not make it easy for serious producers to be seen, understood, and selected with confidence — especially when there is no clear, independent signal to guide the decision.
Your work is not the problem.
The lack of trusted, immediate proof in a saturated market is.
The real enemy is not your neighbouring producer, nor the colleague in the next appellation. The real enemy is a system where aggressive negotiants, opportunistic offers and generic emails flood buyers with interchangeable products every single day.
In this environment, lower prices, flashy promotions and mass-distributed labels often win by default. Not because they are better, but because they are easier to push, easier to explain quickly, and easier to justify to a non-specialist decision-maker.
Great wines are too often lost in a race designed for whoever shouts the loudest.
Serious producers who invest in quality, viticulture and long-term work are unfairly placed in the same inbox, on the same table, as industrial or purely opportunistic references. Without a strong external signal, your wines risk being evaluated on the same shallow criteria.
This is the common enemy we are fighting: not other producers, but the commercial noise that rewards volume, pressure and convenience over genuine excellence.
Pushing interchangeable products with pressure tactics and short-term deals.
Decisions reduced to “who is cheaper” when there is no credible external signal.
Standardised references crowding out serious, distinctive work.
Each year, premium distributors and HoReCa buyers receive more proposals, compare more references, and make faster decisions. In that environment, waiting does not protect good wines. It makes them easier to ignore.
"In 5 years, the market will be even louder. The time to become easier to select is now."
If your wines deserve premium placement, they need a signal that helps buyers stop, trust, and act today — not after years of missed opportunities.
Alexandre Petit Rating is not built on technical analysis alone. It begins where real wine value begins: with emotion, pleasure, and the overall sensory experience the wine creates in the glass.
That experience is then reinforced by a precise evaluation of structure, balance, aromatic profile, ageing potential, and market alignment. The result is not a cold score, but a complete judgment designed to reflect both the wine itself and its relevance in the real buying world.
This is what makes the methodology different. It does not reward technique in isolation, and it does not confuse immediate charm with lasting value. It measures what truly matters when a wine must both impress and deserve its place in a premium portfolio.
For producers, this creates a rating that is more useful commercially. For buyers, it creates a signal that is easier to trust — because it connects tasting quality with actual market readiness.
A great wine should not only taste remarkable. It should also be easier to recognise, defend, and select with confidence.
An Alexandre Petit Rating is not only a score. It is a complete distinction package designed to help awarded wines be seen, understood, and valued more effectively across markets.
When a wine earns distinction, it receives more than recognition. It receives the visual, editorial, and strategic assets needed to present that recognition with clarity and authority to importers, distributors, partners, and consumers.
From premium medal files and official certification to dedicated communication support, the objective is simple: help producers turn a high rating into stronger perception, stronger positioning, and stronger commercial momentum.
Complete the application form to submit your wine for review.
Send your samples using our shipping instructions and packaging guidelines.
Secure your rating for €197 per product you submit.
Receive your official rating, detailed evaluation, and awarded distinction assets when eligible.
Complete this form to apply for your rating. Once your submission is received, you will receive the shipping address for your samples.
Immediate rating (within 8 days after samples have been received)
Fixed rate: €197 per product submitted (payment only after samples are received)
Secure payment by card or bank transfer
All Media Pack included (SVG, PNG, PDF, certificates, visibility guidance, and more)
No payment for ratings below 80 points (fully reimbursed)
Strict confidentiality guaranteed
Thank you for your application. We will contact you shortly with the shipment instructions and payment details to begin your rating.